Dove takes a dive into the absurd

Have you seen Dove's latest commercial? The really disturbing one promoting its new product line, Baby Dove? The one that features young women sharing their views of mothering? The one that shows a cross-dressing father trying to pass himself off as a "real mom" and who tells us that when it comes to mothering, “There’s no one right way to do it all"? Yeah, that's the one.

As an alert from One Million Moms reports, "The ad begins with the ironic words, “'Moms are redefining what it means to be a ‘good mom.’” And then while showcasing all kinds of 'mothers', a male grad student 'Shea' proclaims that he and his wife — who is the actual biological mom but never speaks during the commercial — are both 'moms' of their newborn son. The man in the ad is actually the baby's biological father dressed as one of the moms, saying he is the baby's mom.

First, what an incredible insult to actual women who long to have children, but for whatever reason, cannot or have not had children. Second, what an outrageous lie Dove is shoving in our faces. All the makeup, high heels and body-disfiguring surgeries in the world cannot and do not change a man's chromosome-based identity.

And what about this baby's father? He has essentially been abandoned by his dad, who believes a father is not important, and that two "moms" will be better for this child. How selfish and misguided a message Dove is sending.

While celebrating this man's own narcissistic and disordered desires, “Shea” (and Dove) ignores both the needs and future desires of his son who will indeed long for a father who rejoices in his role as a father. His son will long for a father who isn’t a public spectacle. And his son will need a father to be a role model for him, to show him the way to become a man and to teach him to love his own maleness. “Shea” will instead teach his son to be ashamed of and guilty about his own natural and proper feelings of sorrow for his missing father.

'Shea’s'delusional belief that he can be a woman and a mother suggests the absurd idea that belief can alter reality. The message of the ad is that good mothers are those who fully embrace their own selfish desires and their own internal sense of right, wrong, and reality. The ad does nothing to underscore the unchangeable reality that, at the very least, a 'good mother' requires that one be biologically female. The ad concludes with the audacious and ironic words: 'To #RealMoms everywhere.'"

How degrading to actual real moms everywhere. Shame on Dove for spreading such filthy lies that can only further damage our already suffering culture.