Wednesday, April 26, 2017

Dove takes a dive into the absurd

Have you seen Dove's latest commercial? The really disturbing one promoting its new product line, Baby Dove? The one that features young women sharing their views of mothering? The one that shows a cross-dressing father trying to pass himself off as a "real mom" and who tells us that when it comes to mothering, “There’s no one right way to do it all"? Yeah, that's the one.

As an alert from One Million Moms reports, "The ad begins with the ironic words, “'Moms are redefining what it means to be a ‘good mom.’” And then while showcasing all kinds of 'mothers', a male grad student 'Shea' proclaims that he and his wife — who is the actual biological mom but never speaks during the commercial — are both 'moms' of their newborn son. The man in the ad is actually the baby's biological father dressed as one of the moms, saying he is the baby's mom.

First, what an incredible insult to actual women who long to have children, but for whatever reason, cannot or have not had children. Second, what an outrageous lie Dove is shoving in our faces. All the makeup, high heels and body-disfiguring surgeries in the world cannot and do not change a man's chromosome-based identity.

And what about this baby's father? He has essentially been abandoned by his dad, who believes a father is not important, and that two "moms" will be better for this child. How selfish and misguided a message Dove is sending.

While celebrating this man's own narcissistic and disordered desires, “Shea” (and Dove) ignores both the needs and future desires of his son who will indeed long for a father who rejoices in his role as a father. His son will long for a father who isn’t a public spectacle. And his son will need a father to be a role model for him, to show him the way to become a man and to teach him to love his own maleness. “Shea” will instead teach his son to be ashamed of and guilty about his own natural and proper feelings of sorrow for his missing father.

'Shea’s'delusional belief that he can be a woman and a mother suggests the absurd idea that belief can alter reality. The message of the ad is that good mothers are those who fully embrace their own selfish desires and their own internal sense of right, wrong, and reality. The ad does nothing to underscore the unchangeable reality that, at the very least, a 'good mother' requires that one be biologically female. The ad concludes with the audacious and ironic words: 'To #RealMoms everywhere.'"

How degrading to actual real moms everywhere. Shame on Dove for spreading such filthy lies that can only further damage our already suffering culture.


  1. Hi Julie,

    I can still remember not long ago when these “dress up” antics were reserved for comedy skits on local television. Now I am supposed to view these present day mentally ill individuals with full acceptance. My initial reaction after reading just your first paragraph was to read it once more since I thought I must have somehow misread it. Sadly my eyes did not deceive me. I followed up with a search on the web and viewed the actual ad with disbelief. Julie I am curious. Did you see this ad as a regular TV commercial or on the web? I wouldn’t be surprised if Dove runs this ad around Mother’s Day to further add to the mockery. It truly is an insult to all women/moms as you described. You noted the narcissistic desires of “Shea” and I agree with you 100%. I think Bruce Jenner falls in that category as well. The constant fawning over him never seems to stop, yet I cannot think of any recent achievement or constructive message he has delivered other than walking around in a dress. I actually pity him but only to a certain point. Concerning “Shea” (with the broad shoulders) I found myself doing a web search to see if that name was some new acronym, group, or slang that was added to the now 60 plus so-called gender identities that have been discovered with our recent “cultural enlightenment”. I was asking myself if “Shea” was some kind of cross mingling of words to mean both a man, woman, or subspecies. Thankfully, I snapped out of it and quit my quick search in time to maintain my sanity. Sometimes this craziness is hard to digest. Take care and God Bless you!

    1. Hi Ed! This whole issue always makes me think of Klinger on MASH - and of course the whole point of his wearing women's clothes was so he could get out of the Army on a Section 8 insanity case. Since when does what used to be considered a mental disorder now become something to celebrate? And Bruce Jenner ticked me off royally when he said recently that "the hardest part of being a woman is figuring out what to wear". While that can be a hassle for sure, I can attest that it is not the hardest part of being a woman. Then again, what would he know? He is NOT a woman. He needs prayers and help, not a public pulpit or reality show to spew his nonsense. As for the Dove commercial, I was laughing about your research into the name "Shea". Was almost hoping you had come up with an I will probably find myself researching the same thing out of curiosity. Thanks a lot, Ed!:-) The scariest thing of all this, well, there are so many scary things, but one of the scariest things is that in places like New York City, if I were to refuse to play along with Bruce Jenner's mental state - in other words, if I were to refuse to abandon reality and instead referred to him as a him, I could be fined up to $250,000 dollars. The government will shove this disorder down our throats to the point of bankrupting us. It's all just so sickening. By the way, I saw the commercial on Dove's FB page. You're probably right that they'll do a Mother's Day blitz on TV with this horrible ad. It's just so insulting and sad. Well, on that note, have a happy and blessed day!! Talk to you later!